Learning from Bruce Mau’s “Incomplete Manifesto for Growth”

We enjoyed a great series of incomplete but electrically potential propositions for the u.lab Entrepreneurship project yesterday. Everyone has come out dazed but freshly directed. And in light of our learnings, Bruce Mau’s Incomplete Manifesto for Growth offers 43 useful points, some of which:

“1. Allow events to change you. You have to be willing to grow.
Growth is different from something that happens to you. You produce
it. You live it. The prerequisites for growth: the openness to experience
events and the willingness to be changed by them.

“4. Love your experiments (as you would an ugly child).
Joy is the engine of growth. Exploit the liberty in casting your work as
beautiful experiments, iterations, attempts, trials, and errors. Take the long view and allow yourself the fun of failure every day.

“6. Capture accidents. The wrong answer is the right answer in
search of a different question. Collect wrong answers as part of the
process. Ask different questions.

“5. Go deep. The deeper you go the more likely you will discover
something of value.

“20. Be careful to take risks. Time is genetic. Today is the child of
yesterday and the parent of tomorrow. The work you produce today
will create your future.

“32. Listen carefully. Every collaborator who enters our orbit brings
with him or her a world more strange and complex than any we could
ever hope to imagine. By listening to the details and the subtlety of their
needs, desires, or ambitions, we fold their world onto our own. Neither
party will ever be the same.

“33. Take field trips. The bandwidth of the world is greater than that
of your TV set, or the Internet, or even a totally immersive, interactive,
dynamically rendered, object-oriented, real-time, computer graphic–
simulated environment.

“37. Break it, stretch it, bend it, crush it, crack it, fold it.

“40. Avoid fields. Jump fences. Disciplinary boundaries and
regulatory regimes are attempts to control the wilding of creative life.
They are often understandable efforts to order what are manifold,
complex, evolutionary processes. Our job is to jump the fences and
cross the fields.

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