Tsunami-proof shelters: a $2.8M business in 7 months

Traumatised by the violence of the tsunami in last March, Japanese people have been very creative in term of both short-term and durable solutions to take care of victims.

Latest entrepreneur to enter this market is Shoji Tanaka. 

His company has developed small yellow capsules able to protect up to 4 people in the event of a natural disaster such as an earthquake or a tsunami. 


The company claims already 2 purchased units and 700 orders for a retail price of  about AUD $4000.


This concrete exemple make echo to the shelters concepts the u.Lab teams have exposed at Sydney Custom House during ‘Emergency Shelters Exibithion’ in September.

Each of those concepts adressed at least one immediate need victims of natural catastrophies endure, such as providing a roof, an armour, a place to distribute food or even to communicate.

It’s good to confront those thinking with real business case, and analyse their realisation. The following video, which details Shoji Tanaka’s concept, is exactly what u.Lab students are trying to acheive in term of clarity and intensity.



(It make the point very clear, doesn’t it?
for more inspiration check News Direct latest works at http://newsdirect.nma.com.tw/Index.aspx)


By the way, yellow rounds pods… Don’t you have the strange feeling of déjà vu?
Science Fiction perhaps…


Credit picture: AP via The Gardian Friday 30 September 2011 http://www.guardian.co.uk/world/2011/sep/30/japanese-noahs-ark-disaster-capsule
Credit video: NMA News Direct via Youtibe October 3, 2011
Source: SMH October 1, 2011 http://www.smh.com.au/world/japans-answer-to-next-tsunami-miniark-20111001-1l276.html



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