Creating a Startup in IT – Challenges, Pitfalls and Opportunities


Faculty of Engineering and Information Technology, University of Technology, Sydney

 Creating a startup in IT – Challenges, pitfalls and opportunities

This series seeks to provide the opportunity to discuss entrepreneurial challenges and opportunities in Engineering and information Technology

  • When:   Tuesday 13 March 2012
  • Time:    12.00 p.m. – 2:30 p.m. (light lunch will be served)
  • Venue:  Building 2, Level 5, Room 39 (note new room)
  • Speaker: Reuben Coppa

Creating an IT start-up is the ambition of many, however the realities and day-to-day can be somewhat different to the dream. Reuben will share his motivations for moving back into the entrepreneurial sphere as well as his experiences in corporate and consulting roles. The practicalities of establishing a company as well as the challenges, pitfalls and opportunities that present themselves will also be examined.

About the Speaker: Reuben is one of the founding partners of Coppa Almeida, a digital consultancy formed from the fusion of a strong background in developing and running consumer targeted websites and an analytical and data focused consultancy. Reuben is an IT graduate of UTS and has worked in business consulting and corporate finance roles in the investment banking and property industries. An experienced business consultant with a thorough understanding of information systems as a platform for business, he has specialised in business intelligence, performance management and analytics in pre-sales, sales and consulting roles across a diverse range of industries with clients such as CBA, Westpac, AMP, Nokia, Optus and Hudson. He has also built and sold a successful web development company specialising in unique product development.

RSVP:  Email to Stephan Waibel (

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