DMI Conferences – DMI 2012 International Research Conference – Leading innovation through design

BALANCING EXTREMES

The Design Management Institute is pleased to announce that it is soliciting submissions for an academic conference to be held August 8-9, 2012 in Boston, Massachusetts.

Our goal is to create an inclusive conversation among academics from a variety of disciplines including business (organizational behavior, strategy, marketing, and operations) and design management (design strategy, product design, brand identity, communications, interactive design, user experience, architecture, and environmental design) to examine the ways in which design thinking can inform innovation currently and in the future. We aim to lay the groundwork to build a scholarly community and advance the state of the art in design management research, theory, and practice, and produce a significant contribution to the field through the paper presentations, conference proceedings and producing a special issue of the Design Management Journal.

Businesses are changing; manufacturers are becoming service providers and services are focusing increasingly on experiences. Organizations, in both the profit and the social sector, are seeking competitive advantage through innovation in their offerings, structure, processes, and business models. We believe that now is the time to convene a gathering of academics to take a critical look at how we can bring a scholarly lens to the ways that design may help to both shape and implement innovation in these emerging developments.

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