The Art of Communtelling



Communication is altered through the varying stages of intensity. The way we speak, act, gesture and interact is much different when we stressed, excited, relaxed or sad. We have gone through pretty much all of these stages of intensity throughout this project and the communication has changed along the way. At the beginning of the project we were all in the teething and getting to know each other stage which often makes people watch what they say and how they say it, their body language is a little more reserved and upa tight and people tend to just use spoken forms of communication . Story telling takes on a slightly different form in the first few weeks as the stories people tell are more focused around themselves and their experiences. This is a great way to get to know someone and to begin to paint a holistic picture of them. The atmosphere at the start of a project is also more relaxed, which again effects communication, due to the long lead times

Each person’s perception of communication is interpreted differently; things such as slang and industry terminology have completely different meanings to some people and often, in the early stages, people do not know in what context the person is speaking. All members of our team have used a wide variety of communication to get their point across. Some use hand gestures, some doodle on paper, some stick things on walls, some are obsessed with post its, some use obscure metaphors, some act it out like they are on stage in Broadway and some use other people to translate, even though we are all apparently speaking the same language . Everyone has their own way of telling stories and communicating and as the project has developed, members learn how to communicate in a way others can better understand.

As time has gone by, we have become more comfortable with each and are more aware of the way we interact as a team and as individuals. This has allowed us to extend our thinking and go on experiential journeys with each other and come up with concepts and ideas that are so far from where we started, but so on track, it’s amazing.

Through empathy interviews we have learned a whole new level of understanding of how to communicate with people of all backgrounds and in varying situations on an even playing field. This has been possible by listening to their stories as stories allow us to visualise what they mean.

Changing to a non classroom environment, allowed us to relax and tell stories in a different way. Being in an a non- pressurised environment changed our head space and the way we communicated with each other which enhanced creativity, gave us room to think outside the box and generate new ideas. When we were getting stuck on things in the studio we would often move the park, the pub or somewhere with a nice view to spark a new interest and put a nice twist on things. This often cooled down situations when intensity started to build or we felt like we were not moving forward.

We often become so blinkered and our thoughts so channelled that we miss vital thoughts and ideas. On the flip side of the coin, a break of communication, every now and then, also lead to increased productivity and creativity as it allow all parties to step away from the intensity of the situation and look at the project as a whole.

Through non traditional communication channels we have managed to creatively construct a concept that we never thought was possible. I have learned to communicate in ways that I never thought possible. Things such as building prototypes, elevator pitching and working with people from architecture, design and engineering have opened my mind and have given me a whole new perspective on the art of communicating and storytelling

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s