GoGet and the Rise of Collaborative Consumption | UTS Faculty of Engineering and Information Technology Innovation and Entrepreneurship Seminar Series

TIME named Collaborative Consumption, a new movement, as one of the 10 ideas that will change the world. Businesses based on collaborative consumption are experiencing explosive growth as consumers can now connect, share, barter, lend, trade, rent, gift, and swap through network technologies on a unprecedented scale.

This free seminar series seeks to provide the opportunity to discuss entrepreneurial challenges and opportunities as a means to inspire researchers to develop entrepreneurial skills.

GoGet is one of Australia’s most successful collaborative consumption companies and its founder will share his insights and experiences in creating a new way of doing business.

Speaker: Bruce Jeffreys, Founder and Director GoGet http://www.goget.com.au/

Date: Tuesday 21 August, 2012
Time: 12pm to 2.30pm
Venue: TBA

About the Speaker
After graduating from Murdoch University in Perth with an Economics degree in the early 1990s Bruce moved to Istanbul in Turkey and in partnership with the Australian Government and Singapore Airlines organized the first Australian Film Festival to be held in Turkey. Upon returning to Australia he then Co-ordinated Australia’s first University-to-School Peer Tutoring program, called STAR and funded by BP Australia. After moving to Sydney he was a founding member of the Interactive Division at advertising agency Singelton Ogilvy & Mather and then joined the newly formed Sustainability Unit within the NSW Department of Planning. The Unit was responsible for the delivery of the BASIX reform, Australia’s first online tool with mandated ESD requirements for new residential homes and apartments. In 2003 Bruce, with business partner Nic Lowe, Co-Founded Australia’s first and now largest professional car sharing service, GoGet.

Company Profile
GoGet is a professional car sharing service operating in Australia. The company offers transport solutions to individuals, businesses as well as organisations.Established in June 2003 by Nic Lowe and Bruce Jeffreys, GoGet is Australia’s first car share scheme. The head office is located in Glebe, NSW. GoGet is a major player among two other competitors in a growing multi-million dollar business in Australia. Formerly known as Newtown CarShare, a twelve members, three cars program grew to over 10,000 members and more than 800 cars in major metropolitan areas such as Sydney, Melbourne, Adelaide and Brisbane. Currently, the company operates 400 special reserved parking sports in Sydney alone. The idea, pay an annual fee and receive a smart card which unlocks and activates the car. Members can choose between hourly or daily rates and pay for the kilometer used. An online and over the phone booking system directs members to the closest GoGet car, located in ’pods’, special reserved parking spots. GoGet is the winner of several awards, including the ’2012 CHOICE Game Changer Award’ and the 2008 ’Telstra Business Award, MYOB small business of the year’.

IMPORTANT RSVP: Email to Gunasmin Lye (Gunasmin.Lye@eng.uts.edu.au) and receive notification of the venue.

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